How to Get Google Ads Certified (2023)

Google Ads is one of the most effective advertising tools to attract more visitors to your website and generate more leads. In fact, most companies see an average of200% ROI on your investment in Google Ads.

To create better, higher-performing ads on Google, it can help to get a Google Ads certificate. Plus, it's a great resume booster.

If you're looking to buy a Google Ads certificate, you've come to the right place. Here we've created a guide that explains why getting Google Ads certified through the Google Skillshop is helpful, and how you can prepare and become certified.

What is the Google Skill Shop?

Google Skills Workshopis heStart of all eLearning coursesoffered by Google product experts. Here you can get certified in Google products, including Google Ads, Google Ad Manager, and Analytics Academy.

if you area beginner who wants to dive into the world of GoogleProducts or a seasoned marketing professional ready to hone their skills, you'll find what you need at Skillshop.

Expand your knowledge on Google Ads Display, Ads Video, Shopping Ads or even Google Ads Measurement. Not sure why you should dig deeper than a working understanding of Google's suite of products? Let's talk about the "why" of certification below.

Why get Google Ads Certified?

When I applied for a job years ago, I interviewed a few dozen people who work in the digital marketing industry to learn more about their jobs and the application process. Many stressed the importance of getting oneDigital Marketing Certificateand in particular the certification of Google Ads.

The truth is, many employers search LinkedIn for people with this certification to recruit for their marketing team. LinkedIn generally offers a higher quality talent pool than standard job boards like Indeed. Furthermore, the demand for advertisers with Google Ads skills is high, while the supply of qualified candidates is relatively low.

Thanks to the internet, it's easier than ever to apply for a job with little effort, leaving employers inundated with shoddy options.

To find qualified employees, many hiring managers use the LinkedIn search engine to find someone with a Google Ads certification, as this is one of the few crucial qualifications that can demonstrate proven knowledge and skills. Certification shows the hiring manager that you know the industry well.

The good news is that many new talents don't have certification on their LinkedIn profile or resume because they don't know the value. In other words, you can easily set yourself apart by getting certified.

Even if you're not looking for a PPC position, certification is still useful for any marketer.ppc advertising, particularly through Google Ads, makes up the bulk of online advertising. Once you understand the principles of Google Ads, you can apply those principles to other marketing activities.

Also, understanding the adjacent areas of marketing aids in communication between team members and empathy. Ultimately, having this certification in your utility belt will only make you look better to employers.

How applicable is the certification in the marketing industry?

To be fair and objective, let's acknowledge the case.contrabe certified.

First, in terms of actual skills and practices, a certification is notcompleteapplicable in a real marketing role. It is possible to do well or even perfectly on this exam without any real experience with the platform, especially when there are exam answers online.

The exam can sometimes show you the best answer in theory that is nowhere near the best answer.in practice.

Having been on the Google Ads platform, I know that some questions are unnecessarily complicated, not applicable, or geared towards an answer about spending as much money as possible on the Google platform. Google makes money when you spend money on ads, regardless of whether the ad leads to a sale, so their intentions make sense.

Despite all this, most of the questions are still valuable because they help you learn to navigate the platform and make accurate calculations. You can gain a lot from preparing for this exam, even if you have little or no knowledge of Google Ads to begin with.

You have to take the test without cheating, learn from your wrong answers and repeat it to improve. If not, you may run into difficulties with the platform later on, which can seem detailed and intimidating for beginners.

Here's another key reason why you should get certified and make sure you're learning a lot during the preparation process, rather than rushing it: any decent marketing department or agency you want to work for will test your understanding of terminology. and pay per click reasoning during the application process. You will discover if you really know what you are talking about.

Therefore, the knowledge that the exams provide has real value. That doesn't mean you have to be a total flyer. But yououghtUnderstand most of the concepts evaluated.

Think of the Google Ads exam as a learning opportunity, not a task to check off a list. Your mindset will make all the difference as you learn from every question you are asked while others rush through the exam just to get it done.

Google Ads certification topics and exam duration

Google Ads exam topics

There are Google Ads certifications for a variety of topics, including video, mobile, display, and shopping. The most important version isCheck search advertisingas this is the area that marketers use most often on the platform. The second most applicable Google Ads test for marketers is probably Google Ads.See certification.

Google Ads Certification Exam Duration

Each exam has a different time limit, but it is generally between 60 minutes and two hours. I have a good idea of ​​how long it really takes since I sat in a classroom with a dozen people taking the test and saw how quickly they finished. Usually it takes 50-75% of the allotted time. A small percentage of people use up all the time when they are new or focused on learning from each question.

Google Ads Certification Badge

Once you pass the exam, you'll receive a certification badge to display on your LinkedIn profile. Adding this badge to your profile will increase credibility and make your profile more search engine friendly. As mentioned, recruiters look for this certification and care for it, so it will show up more often when they are searching.

Google Ads Certification Training

HeTraining resources that GoogleDating is a helpful place to start. You can learn a lot about the test format, question style, and concepts that appear on the test.

Also, one of the best ways to prepare for exams is through YouTube tutorials, demos, and tutorial articles. Most people are visual learners and learn best by seeing the platform themselves with a video rather than reading about it. However, some blog posts include great screenshots to help you better understand the tutorial.

It is important to note that many of the online resources are exaggerated. Beginners can easily get overwhelmed by details. However, try to focus on learning the basics, e.g. B. what you need to modify to have a large impact on performance.

If a tutorial article is 5,000 words, it covers all the details of the platform, which is too much for the certification exam.

In addition, the exams themselves can be training tools. If you fail the first time, you can learn from your wrong answers and retake the test. You can use your first try to get familiar with the format and duration. Think about why you got a question wrong so you can remember the correct answer next time.

Some of the questions that are asked are recycled and random with different numbers. You can acquire many applicable math skills through study.the principlesbehind the calculations. Unfortunately, many marketers skip learning on the exam itself, missing out on most of the things they can grow on.

Take the test with a learning mindset rather than completing it.

Tips for exam preparation

1. Take notes.

Have printed notes ready that you can quickly refer to if you forget little details here and there (but don't expect to have to depend on them throughout the exam). These notices will be useful if Google decides to impose restrictive browsing limits on test takers in the future.

2. Plan for enough battery.

Make sure your computer is connected to AC power so you don't run out of battery power while taking the exam. This advice may seem obvious, but you don't want to get into this painful situation.

3. Respond slowly.

Take your time with each question. Most people end up with overtime. Remember: it's a marathon, not a sprint. You will answer multiple choice questions for at least one hour.

4. Practice self-care, pre-test.

Hydrate. Get enough sleep Some people overlook simple things like making sure they have enough water and food before the test, which can affect brain performance. Foods rich in omega-3s are great for brain power.

Ultimately, a Google Ads certification is a valuable investment for your career growth. Digital marketing employers look for valid evidence that you are above entry level applicants.

5. Don't rush without understanding the issues.

While it is possible to pass the exam without understanding many of the principles, you will be doing yourself a disservice in the long run. Consider the exam a learning process and an opportunity to solidify your knowledge and application of PPC terminology and methodology, as it will help you during the interview and in your career.

you don't have to knowallabout Google Ads, because hands-on experience can help you learn. But the knowledge you gain while preparing for this exam will give you a head start.